Last Friday was a great day at ChiefExperts.com. We hosted a webinar addressing the new world of marketing and how critical websites are to your marketing efforts. We had a very informational session with over 100 people enrolled. Dan Baumann led the discussion on marketing as it evolves from the traditional 4P’s of - Product, Price, Place and Promotion to the new world of social marketing and the 4R’s – Reveal, Reward, Respect and Retain. He also discussed all the mental triggers that your marketing efforts, especially your website, should address.
We also offered to review your websites and offer our advice on areas of improvement. Wow – we were overwhelmed by your response! We had over 50 requests to review your websites. We loved it and have really enjoyed visiting your sites and giving them a critical eye. We have seen some excellent sites and some not so great sites. We talked about a few during the webinar, with much more to come.
There is so much contractors and designers can do on your website:
- highlight amazing galleries and portfolios,
- promote your awards,
- video testimonials from clients, subs, employees,
- photos and bios of your staff,
- private client areas,
- your contracts,
- education for your clients,
- your community involvement,
- & blogs, of course.
The list keeps growing every day, it’s really exciting. Your website is a great place to differentiate yourself in the competitive construction industry.
If you want to hear the whole webinar, current members can check it out at ChiefExperts.com, it’s very interesting and will get you thinking about how you can adopt these new marketing strategies and enhance your website to make it more effective.
Good luck!
Posted by chiefexperts 
